Audience questionnaire: 

 1. How old are you? 
 12-15     16-18     19-25    25+

 2. What gender are you? 
Male       Female

 3. What type of film genres do you enjoy watching? 
 Horror    Mystery   Thriller    Fantasy    Sci-fi    Drama   Adventure    Other

 4. How many times do you visit the cinema in a month? 
 Never   1-4     5-9     10-14     Other

 5. What TV channels do you usually watch? 
 BBC     Channel 4     E4    ITV1    ITV2

 6. What kind of music do you listen to? 
 Rock     R&B     Pop     Indie      Other

 7. When films are being advertised where do you take more notice of them? 
 Adverts    Billboards     Magazine     Social Networking     Posters     Other


Alice Hicks



Questionnaire Feedback

Around 20 people took the audience questionnaire, I used a stratified random-sampling method to make the feedback fair. There was a generally equal number of gender participants, but mostly of the age category '16-18'. This was useful as it set the age range for my target audience. However, due to this age group, it means that they are unlikely to be working and earning a full income and therefore the rate that they visit the cinema was quite low, the majority of participants said that they visit the cinema 1-4 times a month. The most popular film genre was 'horror' and 'other' which narrows my genre research down, encouraging me to research into the current horror film market. Furthermore, most of the partakers selected E4 as their preferred TV channel, which helps me decide which company would be most beneficial to collaborate with. Lastly, the questionnaire revealed that adverts and posters are the most noticeable sources of advertisement, which will benefit my choice of advertising when it comes to it.


Alice Hicks